A faster site keeps visitors happy and ranks better in search. Start with these high-impact steps.

1. Enable caching so pages load from a saved copy (article 168).
2. Optimise your images — they're usually the heaviest part of a page (article 169).
3. Use a current PHP version for better performance (article 63).
4. Remove unused plugins, themes, and scripts.
5. Use a CDN like Cloudflare to serve content from servers near your visitors (article 173).
6. Minify CSS and JavaScript (article 175).

Tip: Measure first with a tool like GTmetrix or PageSpeed Insights (article 174), make one change at a time, and re-test to see what helped most.