A faster site means happier visitors and better search rankings.

1. Use a caching plugin (article 100).
2. Optimise images — compress them before uploading (article 169).
3. Remove unused plugins and themes (article 92).
4. Use a lightweight, well-coded theme.
5. Keep PHP current (article 102).
6. Use a CDN like Cloudflare (article 139).
7. Optimise your database periodically (article 176).

Tip: Test your speed with a tool like GTmetrix or Google PageSpeed Insights (article 174) before and after, so you can see the improvement.