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Online Marketing Services

ONLINE MARKETING SERVICES

seo-and-social-media

Besides reliable web and e-mail hosting solutions, we offer Online Marketing Services like Search Engine Optimization (SEO) for your website and manage Facebook Ads Campaigns for your company.

Combining over 10 years of experience in various IT related services, we are confident that you will find our proposal attractive.

HEREWITH A TYPICAL SCENARIO FOR YOUR ONLINE PORTFOLIO:

1.
You would like to develop a new website or have an existing website that needs a small makeover.

2.
This includes changes to the design, only content or even both. This is where the Search Engine Optimization comes into play.

3.
You require a Facebook page for your business – this is an absolute must!

4.
In order to get ahead of the competition we advise you to start a Facebook ads campaign.

5.
This is where Hosting Partners come on-board and offers your company an individually tailored solution.

THERE ARE NUMEROUS ADVANTAGES WHEN SIGNING UP FOR OUR ONLINE MARKETING SERVICES:

1.
SEO ensures that your website grants access to search engine robots that crawl your site.  In return your site is listed and as time goes by also ranked higher in search engine results.

2.
Facebook Marketing Campaigns can either promote your Facebook page or drive traffic to your website.

Everyone strives to have their various landing pages rank on the 1st results page of an online search.  Most importantly it increases website traffic and subsequently higher ROI.  Most importantly, your company becomes known as a credible leader in your industry.  With our Online Marketing Services your most valued online asset will become more visible to potential clients.

JUST HOW CAN OUR ONLINE MARKETING SERVICES BENEFIT YOUR COMPANY?

Search Engine Optimization entails the optimization of your website in order for Google to rank your website organically (without monetary assistance, e.g. Google Adwords).

BELOW IS A TYPICAL SCENARIO:

1.
You have a hair Salon in Menlyn Park and offer various services such as hair cuts, blow waves, hair colouring, adding hair extensions, etc. (notice the use of key words).

2.
Your website offers fresh, regular and relevant information about hair treatments.

3.
You publish informative articles, photos and videos.

4.
Not only is this information available on your website, but also on your various social media profiles, like facebook, google+, twitter, youtube etc.

5.
Your website is also listed on various hair salon and regular business directories.

6.
Google will recognize that you are actively sharing this information with users online and rank your website accordingly.

Signing up for our Online Marketing Services is not a shortcut in order to rank on the 1st page of search engine results and requires time and effort over a period of 6 – 12 months.  So now you understand that SEO is something that you have to do everyday for a period of time before you will see great results.

When done correctly, SEO and Facebook Marketing Campaigns can increase your revenue and help build your online client base as well as drive feet to your store, should you wish to have more clients visit your premises.

SEARCH ENGINE CRITERIA

1.
Focus keyword
Avoid using your focus keyword more than once. You don’t want to compete with your own content and give search engines the idea that you are bombarding them with a specific keyword in order to jump up the ranking ladder. It won’t happen.

2.
Keyword density
Use synonyms, for your focus keyword, as much as possible to avoid over usage of your (focus) keyword and as a result ensure a pleasant read for your visitors. Keyword density of 0.5% – 2.5% is acceptable.

3.
Meta description
An attractive, well written meta description, containing the focus keyword, with a decent length will entice the visitor to select the click through link, redirecting them to your site.

4.
Content (is KING!)
Pay attention to the minimum recommended words on a respective page. Write at least 300 words about your specific topic for a page in order to have the page ranked in search engine results.

5.
SEO Title
The SEO title should contain the focus keyword (in the beginning) and have a decent length to make it attractive for your visitors.

6.
Outbound links
No Outbound links? Create at least one! This way you help another website with related content climb the ranking ladder. Do not see this as a threat as you might publish an outbound link to your supplier, who supplies to other clients in any case… This helps the supplier to become more visible on the net. See this as your good deed for the day.

7.
ALT attributes (for images)
Ensure that your images have ALT attributes. This is text that will display to describe the nature of the image, especially to blind people or the visually impaired. This will also ensure that your site’s images are ranked when a visitor completes an image search online.

There are numerous other criteria that your site should meet and the use of a plugin will guide you step by step to give your site the green light.

FACEBOOK MARKETING CAMPAIGN

499.00/mo
  • Create custom Facebook page and setup account (if required)
  • Start and manage ad campaign
  • Post relevant and engaging content once per week
  • Monthly progress report

 

WEBSITE PERFORMANCE OPTIMIZATION

1499.00
  • Site Performance Optimization consist of improving overall page load time, through;
  • Compressing image size
  • Reducing HTTP requests
  • Minifying CSS and Java Script
  • Decreasing TTFB (Time To First Byte)
  • Caching

SEARCH ENGINE OPTIMIZATION (SEO)

1499.00/mo
  • Keyword analysis
  • Website analytics
  • Submission to major search engines
  • Monthly progress report
  • Optional Leads/Landing Page*
  • Optional Performance Optimization*

PUBLISH FULL WEBSITE THEME

2499.00
  • Install full website theme (purchased separately)
  • Upload required plugin(s)
  • Content and/or images excluded (estimate will be provided if required)

LANDING PAGE DEVELOPMENT

3499.00
  • Install landing page theme (purchased separately)
  • Upload required plugin(s)
  • Initial optimization for search engine listing/ranking (excluding performance optimization)
  • Content and/or images excluded (estimate will be provided if required)

GOOGLE ADWORDS CAMPAIGN (PPC)

499.00/MO
  • Additional fees may apply should client wish to adjust the budget
  • Recommended monthly budget R2,000 (for client’s account)

WEEKLY SOCIAL MEDIA PUBLICATIONS

1999.00/MO
  • Facebook
  • Twitter
  • Instagram
  • Google MyBusiness
  • LinkedIn
  • Cost R1,999/mo (1 x submission per week – client to provide content and/or image(s)

WEEKLY BLOG CONTENT POSTING & MAILING LIST

499.00/ea
  • Content and image(s) provided by client
  • Price is per submission

THE FOLLOWING SEO CONDITIONS APPLY TO THE BELOW CMS PLATFORMS:

** CMS (Content management system) are platforms like WordPress and Joomla! that are database (MySQL) driven.

web-hosting-wordpress
Wordpress

  1. “Freemium” Yoast plugin is used for SEO (Search Engine Optimization).

  2. The plugin is free and therefore allows for basic SEO as set out above.

  3. The premium version allows for advanced SEO which includes multiple keywords, etc at an additional $89 once-off cost.

  4. The fee of R499.00 p/m applies regardless of which version is used.

web-hosting-joomla
Joomla

  1. “Freemium” Joomsef plugin is used for SEO (Search Engine Optimization).

  2. The plugin is free and therefore allows for basic SEO as set out above.

  3. The premium version allows for advanced SEO which includes multiple keywords, etc at an additional €27 once-off cost.

  4. The fee of R499.00 p/m applies regardless of which version is used.

PLEASE NOTE

1.
Both plugins are used in conjunction with Google SEO tools.

2.
Prices for plugins will be quoted in ZAR value based on exchange rate at time of purchase.

3.
The above SEO plugins are limited to a single site.

Kindly complete the below form and we will contact you to explain the sign-up process or simply place and order.

4.
Performance Optimization and development of Leads/Landing Page is a once-off, optional extra, preceding SEO and/or Facebook Ads Campaigns.

FIND OUT MORE BY COMPLETING THE FORM

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